Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want. When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient. Embedded within Truecaller’s high-attention, privacy-safe environments and reaching over 500 million active users, brands can deploy interactive ads asking direct questions about purchase plans or preferences. Responses are converted into signals across Preferences, Discovery, and Purchase Intent, enabling real-time audience segments for immediate retargeting with tailored messaging.